The Business of Software

CSC 454/2527S

Lecture Notes

• Lecture 0: Introduction - pdf
• Lecture 1: Innovation In The Software Industry - pdf
• Lecture 2: Defining and Planning The Business - pdf
• Lecture 3: Opportunity and Timing - pdf
• Lecture 4a: Proprietary Capability, Content and Technology - pdf

• Tutorial Materials: Market Research Resources Memo - html

• Lecture 4b: Proprietary Capability, Content and Technology (cont'd) - pdf

• Tutorial Materials: Yogesh’s Business Plan Tutorial - pdf

• Lecture 5a: Marketing Software Services and Products - pdf
• Lecture 5b: Sales of Software Services and Products - pdf
• Lecture 6: Cash - Financial Management and Financial Acquisition - pdf

• Tutorial Materials: Pedram’s Financial Tutorial – pdf or ppt

• Lecture 7: Leadership and Management - pdf
• Lecture 8: Partnerships - pdf